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How I built my first million dollar company and a 27 day guide on how to launch your own!

howtolaunchGet post updates via email + a special bonus growth hack here

So I’ll get right to it!

In October 2011, I read an article about a guy that started a cleaning company in his city and grew it to $150,000 per year. He started off just cleaning houses for friends but ended up with a massively successful business model within months of deciding to work for himself.

And he did it all with absolutely no prior experience.

Needless to say, this blew my mind.

If a guy with no cleaning OR business experience could rake in 6 figures through sheer hard work and determination… Why couldn’t I do it too?

At the time, I was working a full-time job as an accountant. And although I’d had some good times over the years, I didn’t love it.

What I really wanted was freedom.


You know, the kind of life where you can work from anywhere, at any time, doing something that you’re really passionate about.

Yeah, that type of freedom!

I was working full-time, but figured, shoot, if he can pull that off, why can’t I?  I got to working in this order:

I drew up a quick business plan

And I’m not kidding. My super complicated plan was literally ONE page in bullet form.

Screenshot 2015-08-29 16.52.33

I had a website built that I felt would convert

So I didn’t have much money at the time so I found a guy on Scriptlance and had him build me a simple wordpress site for $450.

Screenshot 2015-08-29 17.25.04

I have no technical skills but I had worked on a few wordpress sites before soI was able to hack a few things together and get moving.

I recruited my house cleaner to take the jobs

For 3 or 4 years already, I had my place cleaned a few times a week by a magnificent lady named Pilar.

When I decided to get moving on this, Pilar was in!  She’d take the jobs I send her and we worked out a split.


I brushed up on my online marketing

Spent a few days brushing up on adwords and copywriting and got the website looking and feeling great.


I started a Twitter and Facebook Page

I knew I could get some traction on social media with this, so I made sure I got those going.

Screenshot 2015-08-29 15.58.24


I Completely changed my life in three weeks

I launched on November 3rd, 2011 and got my first client on the very first day.

By the end of November, I made my first $1,000 profit, and in 4 months the company was doing $1,000 profit per week ($4,000 per month), which exceeded the take-home pay from my real job at the time.

Less than 4 years later, that little company has now done over $4 million in revenue.

Screenshot 2015-08-29 18.49.04This post is two-fold, to say,

1.None of this is brain surgery.

Just like the guy who inspired me, I got started with absolutely no experience in the industry.

2. Stop over-thinking everything.

The key is to not over-think it. Planning for every possible scenario outfront is a waste of time when you don’t have the experience to know what to focus on.

This is also a way for the really nervous folks to keep procrastinating on what actually matters: STARTING the freaking business in the first place.

A Completely Transparent Case Study

After I started my first successful business, I shared my methods and several folks (many from Reddit) have built huge businesses by following along the step by step process I’m going to lay out here.

And you know what?

You can do it too. Not on some fantastical Tony Robbins, “You can do it!” type thing. But on some realistic, “here are the steps you need to take to get this done” stuff.

Zero to Launch in 27 Days


So here’s what we’re going to do: I’m going to do it again, and show you exactly how I build a simple local service company following the same exact methods, and going from zero to launching in 27 days.

Things are a lot easier now then when I started because I’ve figured out the tools that work to cut down on some of the time to get moving.

Are you in?

Add your email below to be notified of each day’s post and to get the entire series by pdf when it’s done.

Click to move onwards to Day one!

Tools and resources:

Groovejar – Conversion Rate Optimization Tools

Launch27–  Booking form and scheduling platform

GrooveLearning – Facebook Group, Training,  and Motivation

Themestreet– Local Service WordPress Themes




Rohan Gilkes is the CEO & Co-Founder of Groove Living Startups, LawnTribe, Launch27, and WetShaveClub. He loves building stuff that matters and crushing fools in table tennis! :-)

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