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Rohan

How to Launch a Million Dollar Business in 27 Days – Day 10: Developing a list of marketing channels

Get post updates via email + a special bonus growth hack here This is Day 10 in our Zero to Launch in 27 Days series.    Today we’re going to look at some potential ways to get clients.  Yes it’s a bit early in the game but I wanted to show how we approach marketing for local businesses. Some folks think you can just throw up a website, plug in Adwords, and pull up the Brink Truck to deposit the mountains of cash that comes piling in. That’s not how this works. Reality looks more like this:  An all out effort (think 40 hours...

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Rohan

How to Launch a Million Dollar Business in 27 Days -Day 9: 7 Ways to Increase Sales with a Local Service Website

Get post updates via email + a special bonus growth hack here This is Day 9 in our Zero to Launch in 27 Days series. Yesterday, we chatted about the importance of branding & consistency within your business. Today we’ll discuss a couple elements that sophisticated e-commerce websites use to increase conversion rates and boost sales. And we’ll use them too! With all the tools available at our disposal there’s no reason why conversion optimization techniques should only be available to VC funded companies and large e-commerce stores. This stuff just works, yet, less than 1% of local service businesses use these techniques.  Well,...

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Rohan

How to Launch a Million Dollar Business in 27 Days -Day 8: Branding & Consistency

Get post updates via email + a special bonus growth hack here The internet is just like real life. If you’re good looking you’ll get more breaks… This is Day 8 in our Zero to Launch in 27 Day series. Yesterday you learned that you don’t need to be a professional to write amazing copy. So today we’ll start to take some action and figure out our website design and the general look and feel we’re trying to convey. But before we get moving, here’s a word of caution for the “Launch with an MVP” folks. Minimum Viable Product is Flawed At its...

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Rohan

How to Launch a Million Dollar Business in 27 Days – Day 7: Copywriting like a pro

Get post updates via email + a special bonus growth hack here This is Day 7 in our Zero to Launch in 27 Days series. Yesterday we chatted about how to make it easy for your customers to do business with you. Write epic stuff, break rules, and keep it super casual and fun… So this is a day I’ll probably enjoy the most.  Why?  Because writing random stuff however the hell I like, is my thing. Here’s the story: You don’t have to be a great writer to write compelling copy. You just have to almost not give a shit. Not kidding! The more...

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Rohan

How to Launch a Million Dollar Business in 27 Days -Day 6: Make it easy for your customers to do business with you

Get post updates via email + a special bonus growth hack here The goal in all of this is to get clients to your website, wow them, and have them book service instantly… This is Day 6 in our Zero to Launch in 27 Days series. Yesterday, we helped you formulate a one-page business plan for your business. Your website should make it as easy as possible for your customers to book your services online! NOT to have clients call for long conversations that might lead to nowhere. NOT to have to respond to quote requests, where we compete on price.  And certainly, NOT to drive to...

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Rohan

How to Launch a Million Dollar Business in 27 Days – Day 5: The One Page Business Plan

Get post updates via email + a special bonus growth hack here If your business plan is longer than one page you’re wasting your time. Let’s get to it… This is Day 5 in our Zero to Launch in 27 Days series. Yesterday, we laid out a few tidbits on how to instill trust with your website. Today, we have to figure out the business plan. Here’s the thing: Business plans are mostly bullshit! Well, those monstrous documents that people usually think of when they think business plans. Not that you shouldn’t spend time crafting out a strategy and planning well, that’s...

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Rohan

How to Launch a Million Dollar Local Business in 27 Days- Day 4: Basic Trust Elements

The only thing you have to focus on with good web design is instilling trust. Nothing else is nearly as important… This is Day 4 in our How to Launch a Million Dollar Local Business in 27 Days series. Yesterday, we figured out how to flesh out our customer service mindset. So by the 4th day in our series we’re starting to look at the elements that we’re going to need to build a solid website. Not the colors, not the logo, not the sweet little fade to black movie. We need to first focus on instilling trust in as many ways as...

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Rohan

How to Launch a Million Dollar Local Business in 27 Days- Day 3: Developing your customer service mindset

Get post updates via email + a special bonus growth hack here Today you’ll see how we build awesome customer service experiences into the core of the company before we even launch… This is Day 3 in our Zero to Launch in 27 Days series. Yesterday, we figured out what the competition sucked at. Today, we’re going to weave those failure points into the plans for our business. Let’s get moving! Now that we know what our competitors are doing wrong, we’ll use those same ideas to inform every step of our marketing, branding and communication to the customer. Applying Yelp Pain...

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Rohan

How to Launch a Million Dollar Local Business in 27 Days- Day 2: Finding out how your competition sucks by using Yelp

Get post updates via email + a special bonus growth hack here This is Day 2 in our Zero to Launch in 27 Days series. Yesterday, we did some quick idea validation and chose our site concept. So the main focus today is to figure out how we are going to approach building this business in a way that allows us to get and keep customers. We’re not looking to throw up a website and hope for the best, we’re figuring out how we can build a sustainable business and try to grow it into a millions of dollars per year...

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Rohan

How I built my first million dollar company and a 27 day guide on how to launch your own!

Get post updates via email + a special bonus growth hack here So I’ll get right to it! In October 2011, I read an article about a guy that started a cleaning company in his city and grew it to $150,000 per year. He started off just cleaning houses for friends but ended up with a massively successful business model within months of deciding to work for himself. And he did it all with absolutely no prior experience. Needless to say, this blew my mind. If a guy with no cleaning OR business experience could rake in 6 figures through sheer hard work...

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Mental Bitch Slap.

Business plans are a joke. The market is NEVER saturated. Innovation is over-rated. Your customers are often wrong. A minimalist’s look at launching and growing a successful business!

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