Growth Hacking
Simple Businesses

Join us as we launch and grow businesses
quickly and reveal everything.


How to Launch a Million Dollar Business in 27 Days -Day 6: Make it easy for your customers to do business with you


Get post updates via email + a special bonus growth hack here

The goal in all of this is to get clients to your website, wow them, and have them book service instantly…

This is Day 6 in our Zero to Launch in 27 Days series. Yesterday, we helped you formulate a one-page business plan for your business.

Your website should make it as easy as possible for your customers to book your services online!

NOT to have clients call for long conversations that might lead to nowhere.

NOT to have to respond to quote requests, where we compete on price.  And certainly,

NOT to drive to someone’s home not knowing if we’ll even get the job.

Nope, nope, and nope!

Simple instant checkout is what we aim for.

Unfortunately for some industries, a business model that is based on high-touch communication falls apart in an era of instant gratification.

Taxis and Travel Agencies

Screenshot 2015-08-26 19.04.08

There are fancy words to describe what is happening with Uber (vs taxis), and travelocity (vs travel agencies), and Handy (vs traditional maid companies), and what will continue to happen from industry to industry.

It really boils down to this:  Convenience wins.

And young startup companies that understand how to deliver instant checkout and convenience online, will continue to win.

Local service companies by and large have not realized what is happening, so there are huge competitive advantages just waiting to be exploited.

And that’s why we’re here!

The paradigm shift


This is pretty straightforward stuff but it needs to be said:

The more people get used to shopping online and enjoying the instant gratification that the internet brings, the less they will be drawn to companies that don’t offer this convenience.

If we can get online and get a dress overnight on Amazon, we also want to be able to get online and get our lawns cut the next day!

And that’s why we build businesses the way we do.

1) No need to call to get the price, it’s right there.

2) No need for a site visit to the home to give a quote.

3) There are no contracts to lock folks into service

4) We offer instant checkout with credit card, no fumbling for cash

5) Flexible and friendly service terms, and a host of other cool stuff

Simple Online Booking

Our entire approach: We’ll make it as easy as possible for folks to schedule our services online quickly and efficiently.  No calling around for quotes, no mucking around!

Screenshot 2015-08-26 18.30.26

1) Customers select the service they

2) Select the day they want us to come

3) Hit Book Now!

That’s it!

No hoops.  This is the future, and unfortunately most of the competition is too resistant to change to see this. And that’s the reason we’re able to launch and grow these companies remarkably quickly!

So all we need to do is build our site, plug in the online booking system from Launch27, which we use for all of our local businesses, and we’re good to go.

Resist the urge to complicate things


So at this point, you’re probably thinking, “Wow, such a simple hourly service for lawncare”, wonder if this can be improved?

Chances are, yes it can.  But remember, the simpler you keep the customer experience, the faster we’re going to be able to build a big company and find time to do the things we really love.

Resist the urge to complicate things at all cost.

For technical folks, it seems like the inclination to complicate things is overwhelming.

So a problem like “find people that need lawn service and connect them with people that provide lawn service” becomes,

“well how about we use Zillow’s APi to pull a picture of the lawn, and the customer confirms it by drawing an outline of the area to be serviced and we tie that into Google maps and feed everything into a pricing algorithm”

…. and on and on. Unfortunately, many of these guys do not make it. More often than not simplicity wins.

Get out of the customer’s way, keep it simple, and this can turn out beautifully!

What’s Happening Tomorrow


Tomorrow we’re going to chat a bit about how to write like you speak so you’ll make better connections with your customer.  Important stuff on the way!

Thank you for being here btw, really appreciate it.

If you enjoyed this, would love you to leave a comment below! I respond to 100% of them. Chat soon.


Rohan Gilkes is the CEO & Co-Founder of Groove Living Startups, LawnTribe, Launch27, and WetShaveClub. He loves building stuff that matters and crushing fools in table tennis! :-)

Get post updates via email + a special bonus growth hack here

Mental Bitch Slap.

Business plans are a joke. The market is NEVER saturated. Innovation is over-rated. Your customers are often wrong. A minimalist’s look at launching and growing a successful business!


Get New Post Updates

Get an email every time we post a new growth story.


Join more than 50,000 people getting our weekly posts about growth: